RHOWE Active was founded in September 2024 by two friends, Marie and Olivia, both with backgrounds in the fashion industry and a shared vision: to create a lifestyle brand that blends the worlds of fashion and activewear.

 

We wanted more than just workout clothes. We wanted pieces that felt cool, feminine, and empowering – styles you’d want to wear every day, whether you’re heading to a workout or just moving through life. RHOWE is built on the belief that how you feel in your clothes sets the tone for how you show up in the world.

 

At the heart of RHOWE is community. We’re building something real – beyond screens and beyond workouts. From morning runs and outdoor pilates to boxing sessions in the city, we host regular events in Copenhagen to bring people together in movement and connection.

 

RHOWE is about feeling good in your own skin. About finding strength in softness. About getting dressed and already feeling like yourself.

This is just the beginning – and we’d love to have you on the journey.